Asana AI Teammates
2025
Designed the visual identity of Asana AI Teammates hands-on, developing a flexible system that gives each Teammate a distinct personality while holding together as a cohesive family. Extended the visual language for marketing and brand use.
Identity and visual language
Facebook app
2023
Developed a visual language strategy for the Facebook app to bring more expressiveness to the system, capturing the vibrancy of the community while still being able to dial back to a direct Facebook voice when needed.
Visual language
Facebook Campus
2020
Led development of a tiered visual system, partnering with an agency to define the creative direction and building it out in-house to scale across campus experiences, from a default experience to fully bespoke.
Product visual system
Facebook Gaming
2019
Owned creative development of the system end to end through hands on design, partnering with product to identify and develop brand affordances, guiding execution of the embedded visual team, and art directing an agency to push craft and quality.
Product visual system
Dropbox
2014-2016
Founding member of the Brand Studio, focused on establishing illustration as a meaningful brand storytelling tool. Served as an IC lead on critical work, art directing external artists and agencies while still contributing hands-on design across projects.
Brand Studio