Facebook —
Camera & Stories

Evolving the in-app camera into a robust tool for fun and creative sharing.

Roles
Art Direction / Design / Illustration

Collaborators
Kristen Spilman
Cliff Mueller

Launch video created by internal marketing team

I joined the effort as the first designer on the Sharing Art team, which was responsible for generating the inventory of creative tools for the camera. The two years I spent on the team were easily the most collaborative and generative of my career. They involved seeing the camera go from inception to public launch, growing the team 10x, developing frameworks/processes, and creating/art directing hundreds of assets/experiences that were shipped in the product. Operating as a “generalist” I was involved in just about every aspect at some level, making it difficult to capture the depth of work created. Instead, I’ve bucketed the examples in a way that highlights the breadth of areas I influenced or contributed to.

 

Sticker illustrations

Frames

AR Masks & experiences

Distortion filters

Programatic & interactive stickers, text tool, and doodle brushes

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