I joined as the first designer on a creative team tasked with evolving the basic in-app camera into a robust tool for fun and creative sharing. The two years I spent on the team were easily the most collaborative and generative of my career—seeing the camera go from inception to public launch, growing the team 10x, developing frameworks & processes, and generating hundreds of assets & experiences. Operating as a “generalist” I was involved in just about every aspect at some level, making it difficult to accurately capture the depth of work created. The following examples highlight the breadth of areas I contributed to.