Facebook Campus is a product offering that allowed for students to regain some of the social aspects that COVID stripped away, partnering with a handful of universities to offer bespoke visual experiences. Due to those partnerships, the system we crafted needed to be able to flexibly adapt to both branded and default visual experiences.

My role was to help drive that process from beginning to end. That included everything from partnering with product teams to understand their needs & create the brief, working with an agency & individually to define the POV on creative, guiding the first waves of implementation into the product, and collating everything into comprehensive brand guidelines that are used to drive all future work.